Unmasking Fraud Networks: A New Era of Fraud Detection with Entity Behavior & Linking

What’s Really Hiding in Your Data?

If you’re using traditional tools to monitor transactions, you’re only seeing part of the story. Fraud isn’t just about isolated events—it’s a coordinated effort. And the real damage comes when fraudsters operate in networks, moving across devices, IPs, and accounts. That’s where most systems drop the ball.

With Entity Behavior & Linking, we take you deeper. This tool doesn’t just spot a sketchy transaction—it uncovers the entire fraud network behind it, and enables organizations to quickly identify networks of devices, accounts, and anonymous user activity under the control of fraudsters and abusers.

How Entity Behavior & Linking Uncovers What Others Miss

Entity Behavior & Linking helps you understand linked behavior even if users leverage anonymous sessions, fake accounts, tampered devices, VPNs, or incognito mode. It glues together user activity that all stems from the same person or network of people. Here’s what you’re getting in this release:

1. Enhanced Entity and Journey Data

With Entity Behavior & Linking, you’re no longer just looking at isolated transactions. You can now see the entire customer journey across devices, accounts, and locations. It’s like having a 360° view of every user. The platform identifies and categorizes entities—whether it’s a device, IP address, or account—so you can spot anomalies and hidden fraud risks with precision.

2. Deep Relationship Analysis

The real power of this update lies in its ability to connect the dots between events using hidden links - this makes it simple to see where a single user or a network of users is attempting to blend into your good customer population. Fraudsters often operate in coordinated networks, but until now, detecting, investigating, and preventing those connections has been nearly impossible. With deep relationship analysis, you’ll uncover hidden links, allowing you to shut down fraud networks before they can cause damage.

3. Long-term Entity Value (Transaction Stats)

Not all fraud happens in an instant. Some fraudsters game the system over time, exploiting refund policies or abusing chargebacks. That’s why we’ve introduced long-term entity value—a way to see the monetary gains and losses associated with a particular user or account. You’ll know exactly when to introduce friction into a customer journey, and when to let legitimate transactions through without a hitch.

4. Real-Time Monitoring

Entity Behavior & Linking provides real-time insights into suspicious activities, so you can take action immediately. Whether it’s identifying a sudden spike in chargebacks or detecting refund abuse, you can respond to threats in the moment, not after the damage is done, and mitigate risks before they escalate.

5. Entity Linking Across Multiple Data Points

This is where it all comes together. Our platform supports a wide range of identity data—everything from customer IDs, addresses, phone numbers, and order numbers to IP addresses, device fingerprints, and payment methods. Entity Linking connects these data points, giving you a complete and connected view of fraud activity across your ecosystem.

6. Entity Map and Transaction Highlights

Want to get a visual on where fraud is happening? The Entity Map feature shows you geo-markers for all IP addresses associated with a particular entity, while Transaction Highlights give you quick metrics on purchases, refunds, and chargebacks. It’s all the information you need at a glance, so you can make decisions fast.

Use Cases: Tackling Refund, Chargeback, and Promo Abuse

Let’s talk about where Entity Behavior & Linking really shines: refund abuse, chargeback abuse, and promotion abuse.

Refund Abuse

You’ve seen it happen—customers exploiting refund policies, filing for multiple refunds across different accounts, or using the same device to submit endless refund requests.

Entity Behavior & Linking reveals the connections between entities like devices, IPs, and customer accounts, so you can spot refund abusers before they start gaming the system. You’ll see how a single device is linked to multiple refund requests, or how certain IP addresses are repeatedly involved in suspicious refund patterns. No more letting serial refund abusers slip through the cracks.

Chargeback Abuse

Chargebacks are more than just a revenue hit—they’re a sign that fraud has already done damage. But with Entity Behavior & Linking, you don’t have to wait for the chargeback to happen. You can see the fraud network forming before it impacts your business.

Let’s say an account files a chargeback, but you’re not seeing the bigger picture—like the fact that the same IP or device is tied to other accounts doing the same thing. Entity Behavior & Linking gives you that bird’s-eye view, so you can catch the pattern before it becomes a chargeback nightmare. That means fewer chargebacks and more money staying in your business.

Promotion Abuse

Promotion abuse isn’t just a loss leader—it can drive up operational costs and damage customer trust. Fraudsters exploit discounts, coupons, and referral programs using fake accounts, collusion, or account hopping, which leads to inflated acquisition costs, poor campaign performance, and frustrated legitimate customers.

With Entity Behavior & Linking, you can uncover hidden connections between accounts, devices, IPs, and more to spot patterns like the same device redeeming multiple offers across different accounts or referral codes being cycled through a tight-knit fraud ring. Entity Behavior & Linking ensures fraudsters can’t manipulate your promos so you can focus on rewarding the customers who matter.

What You Can Do Now (That You Couldn’t Before)

Here’s where the fun starts. With Entity Behavior & Linking, you can:

• Expose fraud networks: Our platform highlights connections between devices, accounts, IP addresses, and more. You’re not just stopping a single fraudster—you’re taking down their whole operation.
• Respond in real-time: Fraud doesn’t wait, and neither should you. With real-time monitoring, you’ll see fraud as it happens, letting you act fast and shut it down before it escalates into chargebacks or refund abuse.
• Make smarter decisions: With a clearer picture of user behavior, you’ll know when to introduce friction and when to let legitimate customers flow through without blocking them. This means cutting down on refund abuse, chargebacks, and false positives—all in one go.

All Your Data, Finally Working Together

What makes this update a game-changer is how much data it pulls together. We’re talking about everything from customer IDs, order numbers, IP addresses, payment methods, devices, and more. By stitching together all of these entities, Entity Behavior & Linking gives you the full picture.

Now, instead of reacting to isolated incidents, you’ll be able to see how fraud networks form and cut them off at the source, whether you’re trying to stop refund, chargeback, or promo abuse.

‍The Time is Now

Fraud isn’t getting any easier to deal with. It’s getting more sophisticated, more coordinated, and more costly. That’s why Entity Behavior & Linking is launching at the perfect time—just when you need it most.

We’re incredibly excited about what this can do for you. It’s not just an upgrade—it’s a new way of seeing and fighting fraud. You’ve never had this kind of visibility before, and it’s going to change the way you protect your business.

Ready to see it in action? Let’s talk. We’d love to show you how Entity Behavior & Linking can help you stay ahead of the game and keep fraudsters out of your ecosystem.